UTM Link Builder
Create UTM campaign URLs for Google Analytics. Free UTM builder with auto-encoding, validation, and one-click copy.
What are UTM Parameters?
UTM (Urchin Tracking Module) parameters are tags added to URLs to track the effectiveness of marketing campaigns in Google Analytics. They help you understand which channels, campaigns, and content drive the most traffic and conversions.
Required Parameters
- utm_source — The referrer (e.g., google, newsletter, facebook)
- utm_medium — Marketing medium (e.g., cpc, email, social)
Optional Parameters
- utm_campaign — Campaign name (e.g., spring_sale)
- utm_term — Paid keyword terms
- utm_content — Differentiate similar content or links
Frequently Asked Questions
What are UTM parameters?
UTM (Urchin Tracking Module) parameters are tags appended to URLs that help you track which marketing campaigns, channels, and content drive traffic and conversions in Google Analytics.
Is this UTM builder free?
Yes, completely free with no limits. No signup or account required. URLs are generated entirely in your browser — nothing is sent to any server.
Which UTM parameters are required?
Only utm_source and utm_medium are required for Google Analytics to properly attribute traffic. utm_campaign, utm_term, and utm_content are optional but recommended for more granular tracking.
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